Organic Bz

We all remember Kanye West dissing Taylor Swift at the VMA Awards. At that time we could have sworn that his credibility was in danger … but what we didn’t expect, was his digital rebirth.
 

 
After stating that he’ll “never join Twitter », Kanye gave in the social media mania, and he did it his own way.
Instead of starting his computer and just sign up on Facebook and Twitter, as anyone would do, the rapper decided to litterally launch his accounts by giving spontaneous visits to Twitter and Facebook’s offices.
Check out Kanye’s speech and performance at Twitter’s
 

 
Kanye started his tweet-game by telling about his life and thoughts … and feelings, twitting 10 sentences per minute which, let’s face it, was tiring. Though he finally came up with this :
 

 
« Come on ! » chanted the crowd, no one really believed his honesty, maybe because he also had made a mockery of his situation in the song See Me Now :

« Uncle Charlie, by the way
And I’mma let you finish, but I got Beyonce on the track
That’s what it is
Black excellence, baby
We the elite »

Now here’s how Kanye West went from BOOH! to WOOT!

His social media recipe is pretty simple but brilliant :

1. Just be YOU.
Kanye crossed the VMAs tornado and came out safe and sound by not apologizing for who he is, and just being true offering his 1,044,035 followers his thoughts and wills.
Here’s a best of Kanye’s tweets by the Time

2. Content is POWER.
We guess his thought was « Ok, you guys see me as an asshole but wut about that ?! »
Kanye started the « Good Fridays ». So every friday (until xmas) he’ll be posting a free mp3 download so our ears can enjoy his new tracks. The success of this action is already huge, and from now on we’ll be posting his tracks every friday and tell you what we think. You can already check the MONSTER article ft. Rick Ross, Jay-Z and the queen Nicki Minaj !

3. Talk to thou CROWD.
Kanye felt the importance of interacting with people, so he first gave his followers a nickname « The Now Generation » as Lady Gaga tweets to her « Monsters ». Then he signed up on Ustream and gave a 20 minutes interview to his fans and previewed his next track All Of The Lights.

That’s how Kanye West cooked it !

Believe it or not, Kanye just gave us an e-reputation and social media course !